Criotec Isometric Product Showcases

Role: Production Lead and Concept Developer
Team: 3 people
Tools: Notion, Google Drive, Slack, Miro, Autodesk Maya, Substance Painter, After effects
Timeline: Ongoing project. One animation per week
Overview:

• Criotec is a Mexican company that manufactures household and industrial appliances. The goal of this campaign is to produce one animated piece per week, each featuring a new appliance placed within a stylized isometric environment — such as a supermarket, bakery, or ice cream shop — to visually demonstrate its real-world application.

• As Production Lead and Concept Developer, I designed the overall creative concept for each environment, carefully choosing placements that would highlight the appliance and draw audience attention. I managed the production pipeline and assigned tasks based on each artist’s strengths, ensuring smooth collaboration and timely delivery.

• I also maintained close communication with both the team and the client — anticipating needs, incorporating feedback, and resolving requested changes efficiently. To streamline production, I developed a replicable weekly workflow that includes concepts, references, and assets, allowing artists to jump into their tasks without delays or confusion.